In Business, Getting Noticed for the Right Reasons Matters

COLLABORATIVE POST

Building a business and a strong brand reputation takes a lot of hard work. You want your company to get noticed because you have produced a high-quality product and offer excellence in everything you do. In order to get noticed for the right reasons, you need to take some actionable steps to make it happen. Read on to learn more.

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Boost Your Online Visibility

There is so much content online today, with more and more coming every day. The internet is endlessly noisy and filled with competing messages and information. All this is done with the end goal of capturing users’ attention. Regardless of whether or not there is a purpose behind the posts, such as informing the public and providing educational information or trying to sell something, there is a lot of content for people to consume, and you want yours to be on top.

SEO services are your answer to gaining greater visibility and landing on page one of a search query. Whenever someone Googles something related to what your company sells or provides, you want them to be linked to your content. Good SEO can do that for you.

Work with a reputable marketing agency to reap the benefits of their expertise and leverage their best practices to stay on top of your competitors. They will help you with everything from web design to cross-channel marketing and social media marketing to direct mail, and of course, SEO. With the professionals guiding you, your strategy to land at the top will pay off.

Clean Up Your Online Image

If you had some wilder days in your youth or have been particularly vocal about your political leanings in the past, that information, even though it pertains to your personal and not your professional life, is a direct line from you to your company. When that content lives online in your past social media posts, it may be time to clean it up.

Look at your old social media accounts and set everything to private or friends only. Assess who you have listed as your friends and unfollow accordingly. Even though you have set your accounts to private, your posts still live online. It will take a while, but you should go through them and remove or delete anything that no longer resonates with your current belief system or embarrasses you. You want people to notice your leadership and your company, not any youthful indiscretions that will affect your reputation.

Next, Google yourself. If you find content that is inappropriate, makes you uncomfortable, or you want to remove it, you need to take action. Contact any friends who may have posted photographs from college and ask them to have them taken down. You can also use Google to remove personally identifiable information from its search engine. It is important to note that this will only remove the information from Google’s search engine, and not from the actual site where it was found or on any other search engine.

Watch this short video to learn how to request the removal of your personal information from a Google Search.

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Get ready to get noticed the right way by following these tips. Start by working with a marketing agency and clean up your online image, and then sit back and watch what happens next for your business.

— End of collaborative post —

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