How To Keep The Faith As A Content Creator, Even When Your Views Are Down

Collaborative Post

As little as fifteen years ago, content creation simply wasn’t a career option. While people were certainly making YouTube videos and writing blog posts back then, they did so solely as a hobby, or to connect with like-minded communities. Fast-forward to 2025, and the highest-ranking content creators on platforms like YouTube, such as Mr Beast, have a net worth as high as $2.6 billion.

This is an extreme industry example, of course, but with average content creation salaries now ranking between $60k-$90k, this is certainly a viable modern career. And, if you’ve enjoyed regular viewer numbers and a growing audience in the past, you’ll know just how satisfying the job can be.

Unfortunately, self-employed content creators are also entirely at the mercy of their audiences, and if your content views are dropping right now, then you might be at risk of losing significant amounts of money. That’s a worrying reality, but giving up the ghost is no way to get your earnings back. Instead, it’s vital to keep the faith and win back those views in the following key ways.

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Image Source: CC0 License

1 - Remember That it isn’t All About the Numbers

You might assume that dropping numbers means dropping performance, and it’s true that your content income might take an initial hit if you’re not getting the clicks. After all, the highest-ranking blogs in Google tend to be those with the largest following and the most interactions. Equally, platforms like YouTube and OnlyFans quite literally pay their creators per-view. But, as more brands realize the selling power of so-called ‘micro influencers’, you may actually find that a smaller audience is better for your finances overall.

This is especially true considering that brand sponsorships are by far the most lucrative things that content creators have access to. So, even if your YouTube earnings are technically down, taking the time to truly connect with and curate that smaller audience could see you earning significantly more with well-selected brand partnerships. It’s also easier to build a trusting, close-knit relationship with a smaller following, which can increase the chances of viewer/reader longevity, and also makes it likely that a higher percentage of those followers will support you on platforms like Patreon.

So, instead of looking at the viewers you’ve lost, focus on the ones you’ve got – they might just be your ticket to success at an even higher level.

2 - Research the Market

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It’s surprising how many content creators stick to a set formula for years at a time, and still feel blindsided when their viewers turn away. But remember that content creation isn’t much different from any other business – constant change and innovation are essential to lasting success. In fact, the fast-changing creator landscape on platforms like YouTube means that you can quickly fall out of favor if you don’t keep on top of trends.

Hence, our next tip is to simply research the market and adjust your content strategy in keeping with that. Of course, you do still need some level of consistency, which can come from things like tone of voice (TOV) or overall content branding, but that still leaves a lot of content wiggle room, meaning there’s no excuse to be stuck making outdated quick-fire tag videos when the rest of the world has moved on to more curated long-form content.

Constant research is the best way to understand where the market is right now, and why you might have fallen off that wagon. But be wary of sticking solely to the content creators you follow in your spare time. It’s also worth taking a broader view by heading to the YouTube homepage or using tools like this OnlyFans finder to search across successful creators from different categories. If something is trending, take the time to understand why, read comments to see how viewers are responding, and then set about implementing these lessons into your own content moving forward.

3 - Don’t be Afraid to Experiment

It’s easy to stick with what you know as a content creator, but if your audience is fading, then experimentation could be the best way to build it up again. So, using the trends you saw in your research, try stepping out of the box a little.

This could mean a range of different things to you, including trying out new platforms, taking on shorts or reels, and even looking into collaborations or series creation. The key thing to bear in mind, while branching out like this, is that you want to stay true to the tone and essence of your content platform even as you dip your toes, or else you risk losing the audience you do still have.

But, with a consistent tone and branding to back it, learning new skills and content formats could easily lead you to a brand new, bigger audience that you wouldn’t find otherwise.

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Image Source: CC0 License

4 - Turn to Tools That Can Help

Content creation and general follower expectations are evolving at a frighteningly fast rate right now, meaning that, sometimes, a drop in views simply comes down to inefficiencies like a slow upload schedule, questionable quality, or a lack of real-time audience understanding. Unfortunately, these can be difficult problems to overcome alone, but there are now a plethora of tools out there to help your content rank better by addressing precisely these bottlenecks.

From keyword researchers to SEO optimizers and beyond, bringing at least some tools into your processes can make a huge difference to performance overall. Of course, you don’t want to jump into investing in a full suite of tools when your earnings are struggling. But putting one or two things in place could certainly lead to a notable ROI in no time. And, when that happens, you could grow your tool suite even further to ensure efficient, quality content production that always keeps those viewers hooked.

Content creation can be an incredibly rewarding career, but dropping viewer numbers are obviously worrying. Ease those anxieties by getting back in the content good books using these top tips.

—End of collaborative post—

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