Your Email Outreach Sucks: Here's How To Improve It

Collaborative Post

If you’re experiencing low open rates and conversions with your email marketing, it can sometimes be challenging to identify the cause. Often, you think you know what the problem is, but when you initiate a new strategy, it doesn’t work.

The good news is that we’ve written this guide to help. It runs through everything you need to know about getting your email marketing right. By the end, you should have a much better picture of what’s really going to work and move the needle for you.

Don’t Sound Like A Robot

You’ll want to start by focusing on not sounding like a robot. So many brands are now just using ChatGPT to write their emails. It’s ridiculous.

Instead, focus on writing things yourself or creating prompts that make AIs sound more human. If you can engage your audience with your emails, you’re much more likely to experience the success you want.

Get Your Subject Line Right

You also want to focus on getting your subject line right. About half your time writing the entire email should be dedicated to this, simply because it is so important. Once you hook a prospect, they are far more likely to read the rest of the email.

If you can create some curiosity with your hook, then do so. Customers will click just to find out what you have to say.

Add A Countdown Timer

If you’re selling something, use urgency in your email communications with a countdown timer. These show customers how little time they have left to make a decision and buy from you.

Don’t go over the top with these. Just use them to tell prospects when your sales period will end, or how long it’ll be until a product/service is no longer available.

Provide Value And Then Ask Later

Don’t just see your email marketing campaigns as a big ask. Those don’t work anymore, and customers can sniff them out a mile off.

Instead, use your emails to generate value for your audience. Give them the content that they really want, instead of just deals and offers, trying to push conversions.

Be strategic about this. Most experienced marketers provide five pieces of value before asking, but you can do more. Keep playing with this ratio until you get to the sweet spot.

Improve Your Follow-Ups

Also, look into improving your follow-ups. A lot of the time, audiences will be really interested in what you sell. But nudging them back toward your brand is also critical.

For example, you could send them a quick bump as a follow-up on day three, and then share more details with them on day seven.

Use Tools That Help

Finally, you’ll want to get well-versed in the tools that really help. Don’t try email marketing without them.

These days, for instance, you can get specific tools that will design your email templates for you, including any media. You can also get tools that lower bounce rates and improve your email domain score with Google and other providers.

—End of collaborative post—

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