“As I made connections between research and reality, what I learned was, that our behavior is designed." – Nir Eyal
Nir Eyal is an investor, educator, and author of the book "Hooked: How To Build Habit Forming Products." He's also a frequent contributing writer for Forbes, TechCrunch, and Psychology Today. You can also find him on his blog, NirandFar.com, where he writes about Business, Behavior, and the Brain.
Here's what we cover in this conversation:
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- ATARI: A Hook Model Has 4 Parts > Trigger > Action > Reward > Investment
- Basic elements of building a habit forming product: GEM = Growth -> Engagement -> Monetization
- When building a habit forming product, it's worth it to consider satiating a basic human need.
- Popular apps predicated on basic human needs:
- Is your product a "Vitamin" or a "Painkiller"?
PEOPLE + BOOKS MENTIONED:
* Hooked: How To Build Habit Forming Products by Nir Eyal
* Lewin (of Lewin's Equation: b = f (p, e))
* Mary Roach
SELECTED RESOURCES + LINKS:
CONNECT WITH NIR EYAL: