Hooked : How to build habit forming products - interview with author Nir Eyal

hooked book review

“As I made connections between research and reality, what I learned was, that our behavior is designed." – Nir Eyal

Nir Eyal is an investor, educator, and author of the book "Hooked: How To Build Habit Forming Products." He's also a frequent contributing writer for Forbes, TechCrunch, and Psychology Today. You can also find him on his blog, NirandFar.com, where he writes about Business, Behavior, and the Brain.

Here's what we cover in this conversation:

  • Why is it so important to know about habit forming products?
  • How to design habit forming products, 
  • the future of tech, 
  • and much, much more. 
  • If you're at all interested in learning what it takes to create products that help others create positive habits in life and business, this episode is for you.

Hooked : How To Build Habit Forming Products | Interview with Author Nir Eyal

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Show notes

Episode #25: Nir Eyal - Hooked: How To Build Habit Forming Products

Hook Modelcredit: nirandfar.com

- ATARIA Hook Model Has 4 Parts > Trigger > Action > Reward > Investment

- Basic elements of building a habit forming product:  GEM = Growth -> Engagement -> Monetization

- When building a habit forming product, it's worth it to consider satiating a basic human need.

- Popular apps predicated on basic human needs:

  • When you're LOST -- SEARCH Google
  • When you're LONELY -- CONNECT on Facebook
  • When you're HUNGRY -- FIND FOOD on Yelp

- Is your product a "Vitamin" or a "Painkiller"?

  • Vitamins = positive, often emotional benefit. Makes you feel good.
  • Painkiller = alleviates a pain. Pulls out a thorn. Makes the hurt go away.
  • Clever combo of both = that itch/feeling you get when you "just have to" respond to a text... even when you're driving.


Hooked: How To Build Habit Forming Products by Nir Eyal

Pyscho-Cybernetics by Maxwell Maltz (get the book summary here)

The ONE Thing by Gary Keller (get the book summary here)

Zero To One by Peter Thiel, Blake Masters (get the book summary here or listen to the free audio book summary here)

Ryan Hoover: Nir's co-author on "Hooked" and founder of Product Hunt

* Lewin (of Lewin's Equation:  b = f (p, e))

* Mary Roach



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