“As I made connections between research and reality, what I learned was, that our behavior is designed." – Nir Eyal
Nir Eyal is an investor, educator, and author of the book "Hooked: How To Build Habit Forming Products." He's also a frequent contributing writer for Forbes, TechCrunch, and Psychology Today. You can also find him on his blog, NirandFar.com, where he writes about Business, Behavior, and the Brain.
Here's what we cover in this conversation:
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- ATARI: A Hook Model Has 4 Parts > Trigger > Action > Reward > Investment
- Basic elements of building a habit forming product: GEM = Growth -> Engagement -> Monetization
- When building a habit forming product, it's worth it to consider satiating a basic human need.
- Popular apps predicated on basic human needs:
- Is your product a "Vitamin" or a "Painkiller"?
PEOPLE + BOOKS MENTIONED:
* Hooked: How To Build Habit Forming Products by Nir Eyal
* Pyscho-Cybernetics by Maxwell Maltz (get the book summary here)
* The ONE Thing by Gary Keller (get the book summary here)
* Zero To One by Peter Thiel, Blake Masters (get the book summary here or listen to the free audio book summary here)
* Ryan Hoover: Nir's co-author on "Hooked" and founder of Product Hunt
* Lewin (of Lewin's Equation: b = f (p, e))
* Mary Roach
SELECTED RESOURCES + LINKS:
CONNECT WITH NIR EYAL:
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